< Inspiration

A Door in a Wall

A Door in a Wall is an interactive games company that designs and runs games that take place in the real world.

In May 2015, they took players beyond mere murder mystery into an exciting 4 hour immersive landscape of site-specific clues, puzzles and missions.

2,600 players from across London and beyond explored 31 Poplar locations and learned about the architecture and history of the area. The game put some of Open Poplar’s unique spaces to intriguing uses and involved many people in the local community.

 

The 3-month run attracted media coverage worth £70,000, with many articles commenting on the area as well as the game itself. The publicity reached 7 million people.

For more on A Door in a Wall check out their website here.

Photo by Andy Thornley, via the Londonist.

Photo by Andy Thornley, via the Londonist.

Photo by Andy Thornley, via the Londonist.

Photo by Andy Thornley, via the Londonist.

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